Cakewise logo

This is a logo that I did for my wife's cake business. She's really into owls, and I had this idea for this really cool vintage looking owl, but we didn't have a name yet. So I thought about it a bit, and I came up with Cakewise. Obviously, it works on several levels: it works with the owl because owls symbolize wisdom, and it works semantically because my wife is wise when it comes to cakes and she handles everything cake-wise. As far as type faces are concerned, I mixed Futura and Bodoni because I wanted to contrast a serif with a sans serif to make each word stand on it's own, and each typeface has it's own classic feel that plays off of the other in a really positive way. Finally, I chose brown and orange because they work with the owl, and I wanted to go for that 70's potholder look.